Wednesday, December 8, 1999

The $12 billion opportunity in life insurance for the middle market


As lifestyles insurers look for methods to extend marketplace share and develop their purchaser base, the center marketplace offers lots of opportunities—$12 billion really worth, in reality.

When it involves the possibility for life insurers within the middle marketplace, the numbers are astonishing. There’s an anticipated $12 trillion hole in safety for US middle marketplace clients, and insurers that pursue this customer phase stand to benefit revenues of $12 billion.

In this Insurance Insight of the Week video, I’ll appearance greater carefully at the possibilities for life insurers within the untapped center market.

Tapping into the $12 billion existence insurance center-marketplace possibility

As insurers are looking for to capture new patron segments and make bigger their reach, the underserved middle market gives lots of possibility to develop—and improve the bottom line.

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