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The middle marketplace gives lifestyles insurers a super possibility to amplify their customer base. Michael Costonis shares 5 steps to faucet into this market.
A recent Accenture report highlighted the opportunity for existence insurers within the underserved middle marketplace. But in an effort to correctly accumulate and serve center marketplace customers, insurers will want to deal with the phase’s distinct alternatives and behaviors—including the prevalence of Digital Natives, who opt to use direct on-line capabilities rather than agents.
In this Insurance Insight of the Week, I percentage some techniques to help insurers better reach and convert center marketplace clients.
Five steps to assist life insurers tap into the middle market
By knowledge the precise characteristics of the center market and adopting a tailor-made approach, insurers can get entry to this in large part underserved marketplace and grow their marketplace proportion.
Learn greater:
- Download Tapping the $12 Billion Life Insurance Middle-Market Opportunity (PDF).
- View different Insurance Insight of the Week films.
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